Founded in 1936 by Fred Samuel, Fred is a French jewelry house known for its luminous, sun-inspired designs and deep connection to the French Riviera’s effortless elegance. The brand’s signature Force 10 bracelet, introduced in 1966, revolutionized fine jewelry by blending nautical inspiration with casual luxury. Embodying joy, freedom, and modern sophistication, Fred continues to craft bold yet refined pieces that celebrate life’s most radiant moments.